DRX is launching an unprecedented challenge for music and entertainment creators on TikTok: the “Road to the Universe” event, designed to turn rising talents into true platform phenomena.
Kicking off on February 23, 2026, directly on DRX’s official profile (@rydrxx), this project aims to discover artists who already shine in their live streams and give them the stage they deserve.
What Does It Mean to Be a 7-Star Artist?
More than just a title, reaching 7 stars is the ultimate recognition of engagement and talent. It’s the mark of those who master live streaming, captivate followers, and win the support of top-tier fans.
Astronomical Prizes
The event will award a total of 10 TikTok Universes, boosting the visibility of the winners:
- 1st Place: 7 TikTok Universes + titles of “7-Star Artist,” “Team 7 Stars,” and “7-Star Supporter” + exclusive feature on Portal Dolce Morumbi®.
- 2nd Place: 2 TikTok Universes.
- 3rd Place: 1 TikTok Universe.
Winning a Universe means having your live boosted, attracting new audiences, and consolidating your authority as one of TikTok’s rising music stars.
Format and Rules
The competition will use TikTok’s dynamic multi-guest format, with 8 qualifying rounds. Only one participant from each round will advance to the grand finale.
- At the end of each timer, the participant with the lowest score will be eliminated.
- Transparency will be ensured with official recordings and VAR analysis, with videos shared with participants after each round.
- Prizes will be awarded live during the grand finale.
A Star Leading the Show
Adding even more sparkle to the event, the official host will be Cllau Santos (@cllausantosoficial). A renowned sertanejo artist and a major presence on TikTok and Instagram, Cllau brings her charisma and energy to guide the show and inspire participants. She already runs her own “Cllau Santos Authorial Event”, in which she encourages artists to create their own original works.
Beyond the Competition
“Road to the Universe” is more than a contest—it’s a prestigious showcase designed to reveal new talents and give visibility to those born for the spotlight. And for the grand winner, the journey will be immortalized in a special feature on Portal Dolce Morumbi®, highlighting their career and the thrilling experience of being recognized as a 7-Star Artist.
“Talent wins games, but true brilliance conquers the Universe.”
“Road to the Universe”
Presented by: DRX (TikTok @rydrxx)
Official Host: Cllau Santos (TikTok @cllausantosoficial)
Support by: Dolce Morumbi® (TikTok: @dolcemorumbi)
